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Consumer Goods & Retail





IHSG sees consumer spending in emerging economies as an area of explosive growth in the mid to long term. We believe the demand for consumer goods will be particularly robust across many economies in Africa in the next several years, not only in luxury amenities more resilient to downturns, but in more accessible products and consumer goods with broader market appeal. Equally exciting is the impact of digital technology on global vertical supply chains.

Digital technology will fuel the rise in online sales and this is expected to drive a lot of activity in heavily populated countries like Nigeria and Ethiopia. Competition is sharper, goods cheaper, and profits easier to attain. The consumer has access to an unprecedented array of choices and ever-lower price points. IHSG seeks out nimble consumer-facing companies with business models that take advantage of these technology-driven trends.


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